Digital marketing encompasses a broad range of strategies and tactics aimed at promoting products or services through digital channels. It leverages the power of the internet and various digital technologies to connect with target audiences, drive engagement, and ultimately, achieve business objectives. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media marketing, email marketing, and content marketing, digital marketing offers diverse avenues for reaching and influencing consumers across different platforms and devices.
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